When SPEED decided to move to an all-sports network and eliminate programming like Two Guys Garage and Truck U, we looked for another cable network with the right kind of viewer base for our series. After an exhaustive search, we arrived at Great American Country – GAC, one of the successful cable networks owned by Scripps Networks Interactive, the leading developer of lifestyle-oriented content for television and the Internet, including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel. MRI audience research reveals that GAC’s existing audience, exceeding 63 million households, closely matched the demographics our shows produced on SPEED. For instance, GAC viewers are 142% more likely to be DIY installers of motor oil and filters than the average male television viewers. This built in DIY audience, when coupled with the cult-like following of viewers from SPEED, will deliver a large cumulative audience of buyers our advertiser sponsors have been reaching on our series for over 20 years. Our relationship with the GAC team is a true partnership both in developing quality programming and its efficient widespread distribution on this popular network.
- Frank McGonagle