Brenton Productions: Our Capabilities --> Our Formula

Brenton has created a formula for television production that links manufacturers of automotive products with viewers of automotive enthusiast television. Our television shows provide auto enthusiasts with product information in an entertaining and informative way. By building products into the storyline of the show and using them to fulfill a challenge or complete a project, the products become the heroes of the show.

In addition to imparting information in an entertaining and engaging way, we also select well-known industry icons to be talent for our shows with years of proven experience and credibility. When a Brenton host uses a product in an episode, it is an implied endorsement that builds credibility for that product in the mind of the viewer.

Cover all the bases by utilizing a comprehensive television, Web site and merchandising plan that positions your product as an innovative leader in the automotive aftermarket and reaches a targeted audience of avid auto enthusiasts who are ready to buy.

In-Program Editorial Customize your marketing message inside the show Demonstrate and highlight product features Build Brand Recognition	Merchandising Utilize VHS, CDs, DVDs and stills of your product being used "on the set" to promote your product and train your staff.
Commercials Reinforce your in-show marketing message and extend the life of your campaign with a traditional 30-second commercial	Web site Close the information loop and close the sale with show Web sites hyperlinked to your site for further information and purchases.

Brenton brings it all together—in one package

The "product as hero" strategy used to create interesting and informative show content is an important key to the overall marketing plan for any automotive manufacturer. When a product becomes the hero of a top rated television series and, it has been used by a well-known talent and celebrity, it is now better positioned to be received in other advertising media such as the 30-second television commercial, an information-based show Web site, or a print ad.

The combination of in-show product placement with a 30-second television commercial can be one of the most effective ways to communicate a marketing message to viewers. Each of these separate media choices is stronger when they work together in a campaign to reinforce the same message. In-show communication impacts viewers while they are active and engaged with show content, while the commercial reinforces messages in a quicker more subliminal way.