Here are a few FAQs and answers about how our product features and placements work on the Two Guys Garage and Truck U series. Please contact us for answers to any additional questions.
Q. How does my product get shown?
A. Our hosts will demonstrate and explain the benefits of your product during a show describing a highly interesting do-it-yourself project. The actual time spent will depend on what kind of a placement is best suited to your marketing program and your budget. After this is agreed upon, you will provide actual product, plus technical and product information for our co-hosts to use while demonstrating your product. Your product will be portrayed in an editorial format that explains how it works and how it benefits the do-it-yourself audience.
Q. Is this an infomercial? How hard will they sell my product?
A. This is not an infomercial. Exposure on Two Guys Garage and Truck U is more of a subliminal sell rather than the blatant hard-sell that you see in infomercials or typical commercials. This works to your benefit because your products will have more credibility when exposed in this editorial format. Your placement is an integral part of the show, so viewers are more disposed to watch your products being used. They pay attention rather than tune out as they often do with many conventional commercials.
Q. How long will my product be shown on the show?
A. Our director will make every effort to make your product a dominant part of the production sequence in which it appears, without making the show seem too commercial. Wherever possible he will use close-up shots of your product being used. Our co-hosts will demonstrate your product features and emphasize your brand name. We may also incorporate your product packaging and visually interesting technical material in an appropriate way to give your brand strong visual identity during the segment.
Q. How will my company name or brand get mentioned?
A. Our co-hosts will mention your company or brand name in a natural way. They cannot give your phone number or exact address. Giving this information transforms the segment into an infomercial. However, your company information is included at no charge on the Two Guys Garage and Truck U web site which is promoted on each episode. Thousands of interested viewers will gain the opportunity to source your products.
Q. How do I get to input my product information into the show?
A. You fill in a placement information form giving basic facts about your product and three key benefits you would like to see incorporated into the segment. You also send a sample of your product to the producer. We also want to see everything that pertains to the subject, especially any technical or product literature or videotapes. We try to use actual products and cutaways or other visually interesting demonstration devices wherever possible.
We appreciate your input on how to make your placement interesting, informative and authoritative. Any information on solutions to problems consumers may have when installing your products will be especially welcome. We'll have detailed conversations with you about the segment and how you see it coming together to tell your story. We consider client input a valuable asset in making the series successful. The more information you give us, the better your segment will be.
Q. How do I handle the logistics of getting my product on the show?
A. Once you agree to participate in a placement, one of our representatives will call and discuss the logistics of the show in which your products will appear. We will also send you written instructions spelling out exactly how to ship product samples and other related materials. A product questionnaire, requesting product pricing information, distribution, etc., will be included with the instructions. Please note that products used on the set become the property of Brenton Productions and will not be shipped back to you.
Q. Can we be there when you tape the show and how much say can we have in the production?
A. We encourage manufacturer participation before and during the taping of each show. We especially want technical experts to be on hand to give input on technical and logistical matters. Marketing people are also welcome on the set -- however this is not a commercial or industrial shoot -- so input from marketing representatives must be confined to technical issues.
Q. When will my placement run and how many people will see it?
A. The Two Guys Garage and Truck U series play on SPEED Channel every week. Air times include a minimum of six plays for Two Guys Garage and four plays for Truck U. Exact times are determined by local cable systems. Your segment will be seen four or six times with a total potential of 65 million homes. We will provide a tentative schedule to you for promotion purposes as soon as production and air dates are set.
Q. What is the reaction of aftermarket companies that have done business with Brenton Productions on other projects?
A. Placement sponsors on other Brenton series now number over 400. Many of them are leaders in their respective product categories. Most of these participants have expressed enthusiastic reaction to their experience. Some who have multiple product lines have signed on for additional placements because of their positive initial experience. See for yourself what some of our customers have to say on our testimonials page.
Q. How can I merchandise and promote my participation in the series?
A. Shortly after your episode airs, you will receive a DVD with your episode on it. Additional copies of your episode are available from Brenton Productions. These copies are not to be resold or used on the air - either use would violate our copyright agreement with SPEED Channel. You will also receive digital stills showing your product on the set. You may duplicate these photos for publicity purposes -- but not to imply any kind of endorsement by the show or its co-hosts.
Q. Can I edit the video you send for use in meetings and trade shows?
A. Many clients use excerpts from their placements in trade show booth tapes or training programs. Others have incorporated their placements into sales tapes to impress customers, shareholders, employees, and even bankers. Contact your sales representative to request your footage in a format you are able to edit. In most cases, a nominal tranfer cost will apply.
You may order additional high-quality copies of your episode from Brenton Productions on VHS or DVD - either the same uncut version of the show, or a professionally edited version for training and publicity purposes. These copies may not be sold outright, used as part of a product offering, or aired on television - since Brenton is bound by strict copyright regulations in our agreements with SPEED Channel. A client cannot sell or air this material since this act directly violates these agreements and may result in legal action.
Thank you for your interest. Please 
